From An Army Trunk To A Modern Warehouse
Founded in Jaipur in 2018 by ex-Navy officer Lieutenant Commander Manish Katela (retd.), FUBAR Fashion represents a story of military discipline transformed into everyday style.
What started with stock stored in a single army trunk has scaled into a major clothing brand. FUBAR focuses on affordable menswear for everyday India — bringing together practical styles, accessible pricing, and a growing catalogue for consumers and trade buyers.
Today, operating from two facilities in Jaipur with a capability of holding 10 Lakh (1,000,000+) units in 2026 (scaled from 300,000 units in 2024), we support marketplace-led expansion and D2C fulfillment with consistent high-volume capacity.
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